What excites me most is the business impact I'm able to create from all the analytics I do. Over my years of journey, I have learned a great deal from the business leaders and visionaries on how to approach a business problem and use the available resources at hand to solve them.

I have worked extensively on developing CRM strategies for Retail, IOT & Hi-Tech firms. Below is one example of my work

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Project:  Enhancing customer loyalty and customer Engagement for a major retailer in Middle East.

Role:      Led the entire client project and managing all the team deliveries from loyalytics.

Stakeholder Engagement:

       Client End: Weekly sync up with CMO and daily reporting to managing partners
       My End:      Sync up with CSMs and CTO for any product related updates.
 

Project Execution:
 

• Initial meetings set up with Managing Partners/CMO to know more about the current business.

• Worked with my analysts & product team to understand current business state and areas of improvement through rigorous data analysis.

• Connected with marketing managers & IT heads to present our initial findings and understood the dynamics

• Brainstorm with my cofounders and built a detailed plan on key customer strategies such as customer acquisition, Retention/Development and overall revenue growth.

• Divided my key strategies in tactic goals on increasing walk-ins, increase repeat purchase, promote cross channel shopping, reduce churn & increase loyalty base/registrations.

• Developed business dashboards for daily monitoring and implemented models such as segmentation, recommendation, revenue forecasting and churn prediction to support our tactic goals.

• Developed a detailed campaign plan and a goal measurement framework.

• Revisited our business plan end of every month & quarter as per the performance.

What I did differently:

    Customer Development & Retention

• In-depth focus on increasing loyalty customers in the system.

• Promoted app usage as our app users were spending high compared to non app customers.

• Built effective models in the production such as recommendation, fraud & customer segmentation that helped us revisit the budget allocation and refine our campaign plan.

• Worked with product team on developing new stamping/gamification features in the app to keep our customers engaged.

• Targeted promotions as per customer segments

• Reactivated old customers as per their purchase behavior.
  
  Customer Acquisition

• Referrals from existing customer base

• Recommended offline alliance with cinema partners helped the company on acquisition front.

• Omni channel presence (Communication via different channels)

• Revisited store layouts for best sellers resulting in better walk-in to purchase conversion.
   

Impact on Business:

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• 3X ROI compared to last year.

• 30K AED incremental revenue from target campaigns every month

• Increased the number of app downloads from by additional 25k - 30k.

• Increased the customer ATV from frequently visiting customers

• Increased the walk-in conversion by providing strong incentives to cashiers.

• Made entire reporting and monitoring process seamless and more time was spent on decision making.